The Breedon Monster


I concepted and co-ordinated a colourful and immersive physical activity event for children and adults of all ages and abilities.

Running through beautiful countryside, participants had to overcome fun environments and obstacles – all the while being chased by a large blue monster!

I set up a complex backstory and reveal campaign as well as providing outreach activities to local schools. As a result we had press coverage and an amazing turnout. Together with the Activate Sport Foundation, the Monster event is being rolled out at select venues across the UK in 2014.

More information about the 2013, 2014 and 2015 events can be found at